Key Aspects in Interactive Design
(Thinking Points for Building Creative Brief PPT)
01. Engaging Story: What story is the interface telling?
02. Creative Concept: How is it conceptualized? Is it creative? Is it innovative?
03. Organized Content: How is the information architecture? Is the content efficiently organized?
04. Imaginative Style/Look and Feel: Is it strongly imaginative enough to carry through the concept and expand user’s mind?
05. Intuitive Colors: Are they making sense? Do they support the entire look and feel?
06. Proper Typography: Are they properly used to structure a seamless interface?
07. Transparent Navigation: Is it easy or clear to use? Any confusing or unnecessary buttons or sound?
08. Purposeful Execution: Do graphics or animation support the concept?
09. Meaningful Use of Technology: Is the technology proper and efficient to deliver the content?
10. Personalized Value: Did you learn something? Inspirational?

Interactive Design Annuals 
http://www.commarts.com/CA/interactive/cai06/

This year’s winners were selected by our distinguished jury from a group of entries including Web sites, Kiosks, CD-ROM projects and PDA’s. The 34 winning projects are showcased below, and in further detail in the September/October 2006 issue of Communication Arts magazine.